Joe Wilkins

I'm Joe Wilkins, founder or Business Eye LLC. I've worked in merchant services, payment technology software, business development, and sales operations for more than 2 decades. Today, I help business owners evaluate payment processing, point-of-sale technology, operational challenges, and strategic opportunities. My approach is relationship-driven and hands-on: I believe the real work begins after the agreement is signed. Through Business Eye and Merchant Services PhD, I also share practical information designed to help merchants make better-informed decisions and avoid costly mistakes.